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We are here to offer you advice on which investments to buy, but we also know there is more to your financial strategy than choosing a mutual fund for your retirement portfolio. Risk management, personal objectives, cash flow needs, and time horizon all play into the discussion.

Your financial strategy focuses on you as an individual – including all the financial and psychological factors that influence your life.

A financial investment strategy will help you reach your financial goals within your personal comfort zone.

A needs analysis carried out by a certified financial planner uses a defined process.

  1. Together we will analyze your current situation. We will gather quantitative and qualitative information before making recommendations. This will include assessing financial data such as your assets and liabilities, tax returns, other investments and pensions, existing insurance, and your will.

  2. Helps you to identify financial and personal goals and objectives, and also to clarify your financial and personal values and attitudes.

  3. Helps you to identify financial problems that can create barriers to your financial independence.

  4. Provides you with written recommendations and alternative solutions. These should be structured to meet your needs without undue emphasis on purchasing specific investment products.

  5. Assists you to implement the right strategy to ensure that you reach your goals and objectives.

  6. Provides a review and revision of your strategy to ensure that you achieve your goals.

Why a Certified Financial Planner®

Anyone can call themselves a Financial Advisor. A Certified Financial Planner® follows a code of ethics that is the cornerstone of the designation. Financial planning in Canada is not nationally regulated; thus, it is the CFP professional standards of competency and ethical behavior that is the difference.